Donors Are The Lifeblood Of The Modern Non
Profit Organization.
Can You Afford To Offend Them?
The Four Keys to successful Donor Cultivation.
Grow
Your loyal donors are the foundation on which
your organization was built. Nurturing and
growing that donor base is the key to your
future stability. Each of those loyal,
repetitive donors represents five donors from
whom you have not received any donations. Why
you may ask, because of the lack of appropriate
Donor Cultivation. With the appropriate
cultivation methods, your donor base is
consistently upgraded with “new blood” to assure
financial stability and ongoing viability.
Groom
With the appropriate cultivation methods, your
donor base is consistently upgraded with “new
blood” to assure financial stability and ongoing
viability. With the correct tools you groom
each level of your donor base making them more
aware of the importance of their donor
participation. Your donor base then become
ambassadors for your organization in the
“outside world”. This creates consistent “buzz”
for your organization and yes this may sound
like marketing, because it is.
Get
Certainly the most important in the eyes of the
Financial Officer, receipt of the gift. This is
an extraordinary skill. Depending upon the
amount of the gift this task could require no
more than a simple plea postcard for the more
nominal of contributions to months of nurturing
for high net worth individuals targeted for
large gifts.
Graciousness
Regardless of the amount gifted to your
organization, that gift represents a portion of
the lifestyle budget of the donor, be it $1 or
be it $1,000,000 every donor deserves a proper
thank you and recognition for their gift.
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